GENIUS MOMENTS
Pre-Game
Meet fans while anticipation builds. Ads run in the 8 hours before tip-off, reaching team fans as they get ready for each tournament game.
March Madness
2027
Genius Sports pairs official NCAA live data with the Genius Fan Graph to reach the right fans at the right moments to drive media outcomes.
March Madness Tournament Calendar
March 1
Champ Week
Automatic Bids Decided
300+ Games
March 14
Selection Sunday
Brackets Revealed
March 16
First Four
Dayton Play-In Games
4 Games
March 18
First & Second Rounds
48 Games in 4 Days
March 25
Sweet 16 & Elite 8
Regional Finals
12 Games
April 3
Final Four
National Semifinals
2 Games
April 5
Championship Monday
National Championship
1 Game
Work with Genius
Genius Sports brings you three unique March Madness activation opportunities:
Exclusive March Madness Audiences
Verified March Madness fan audiences built to scale.
Tournament Moment Targeting
Follow the fan's emotional journey all tournament long.
Moment-Driven Creative
Deliver messaging that matches the action.
Browse Genius March Madness Audiences and Moments
Every Genius Sports tournament segment is built on deterministic data, with fandom verified through actual transactions, merchandise purchases, streaming subscriptions and exclusive data through our league partnerships. When synced with our live game data feed, our Moments bring brands into the action in real-time.
Showing 18 of 18 audiences
GENIUS MOMENTS
Hero Game
Salute the star of the night. When a player posts a standout performance, such as a triple-double, double-double, or 25+ points, ads reach fans while the buzz is highest and keep running for two days after the final whistle.
GENIUS MOMENTS
Game Upset in the Making
Join the buzz as a surprise unfolds. When a lower seed leads a higher seed in the second half, ads reach fans and neutrals who are drawn in by an underdog on course to win, and stay on through the end of the game.
GENIUS MOMENTS
Team Advancement
Ride the momentum. When a team wins a tournament round, ads celebrate with its fans and carry the message forward until the team’s next loss. Fans with the strongest fandom report the closest connection to a sponsor after their team’s success.
GENIUS AUDIENCES
High-Value College Basketball Fans
College basketball fans who spend the most on tickets, merchandise and premium experiences, or show strong interest in luxury and high-end purchases.
Marketplace name
Genius Sports > College Sports > Basketball > High-Value Fans
GENIUS AUDIENCES
College Basketball Fans
Fans who buy college basketball tickets, team merchandise or streaming services, or show interest in college basketball content all season long.
Marketplace name
Genius Sports > College Sports > Basketball > Basketball Fans
GENIUS AUDIENCES
Women's College Basketball Fans
Fans who buy tickets or merchandise for women's college basketball, or show interest in women's teams, players and tournament coverage.
Marketplace name
Genius Sports > College Sports > Basketball > Women's Basketball Fans
GENIUS AUDIENCES
Gen Z Tournament Fans
Gen Z college basketball fans who buy, stream, play games or use social media around March Madness, or show interest in tournament content and culture.
Marketplace name
Genius Sports > College Sports > Basketball > Gen Z March
Madness Fans
GENIUS AUDIENCES
College Basketball NBA Fans
College basketball fans who also buy NBA tickets, merchandise or streaming services, or show interest in pro basketball and following players from college to the NBA.
Marketplace name
Genius Sports > College Sports > Basketball > NBA Fans
GENIUS AUDIENCES
College Basketball WNBA Fans
College basketball fans who also buy WNBA tickets, merchandise or streaming services, or show interest in women's pro basketball and following players from college to the WNBA.
Marketplace name
Genius Sports > College Sports > Basketball > WNBA Fans
GENIUS AUDIENCES
Tournament Electronic Shoppers
College basketball fans with an actual TV, streaming device, audio or tech purchases, or demonstrated interest in electronics ahead of the tournament.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Electronics
GENIUS AUDIENCES
Tournament Auto Shoppers
College basketball fans with actual auto purchase, lease or service activity, or demonstrated interest in vehicles during the tournament.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Automotive
GENIUS AUDIENCES
Tournament Personal Care Shoppers
College basketball fans with actual beauty, grooming and personal care purchases, or demonstrated interest in the category during tournament season.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Personal Care
GENIUS AUDIENCES
Tournament Entertainment Shoppers
College basketball fans with actual streaming, gaming, movie or live event activity, or demonstrated interest in entertainment around tournament games.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Entertainment
GENIUS AUDIENCES
Tournament Beverage Shoppers
College basketball fans with actual non-alcoholic beverage purchases, including soda, sports drinks, water and energy drinks, on tournament game days.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Non Alcoholic Beverages
GENIUS AUDIENCES
Tournament Hotel Travelers
College basketball fans with actual hotel bookings or travel activity, or demonstrated interest in hotels and tournament travel.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Hotels
GENIUS AUDIENCES
Tournament Telecom Subscribers
College basketball fans with actual wireless, internet or device plan activity, or demonstrated interest in mobile and connectivity services.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Telecom
GENIUS AUDIENCES
QSR & Delivery Spenders
College basketball fans with actual grocery, snack, restaurant or quick-service purchases around tournament game days.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Food
GENIUS AUDIENCES
Tournament Alcohol Buyers
Legal drinking age college basketball fans with actual beer, wine or spirits purchases, or demonstrated interest in the category on tournament game days.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Alcohol
GENIUS AUDIENCES
Tournament Betting Fans
Legal-age college basketball fans with actual sports betting or bracket contest activity, or demonstrated interest in wagering during the tournament.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Betting
GENIUS AUDIENCES
Tournament Tax Prep Filers
College basketball fans with actual tax filing or tax software activity, or demonstrated interest in tax prep, which overlaps with tax season.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Tax Prep
GENIUS AUDIENCES
Tournament Insurance Shoppers
College basketball fans with actual insurance quote, purchase or renewal activity, or demonstrated interest in coverage during the tournament.
Marketplace name
Genius Sports > College Sports > Basketball > March
Madness Sponsorships: Insurance
Get More from Your March Media with High-Value Hoops Fans
Every March, college basketball fans tune in, check brackets and spend. Here is what makes them a valuable audience for brands looking to turn tournament passion into purchases.
College basketball fans are 5X more likely to host game day at home
They over-index 5X on home cooking and grilling and 3X on buying alcohol. When the bracket tips off, they're the ones throwing the party.
More than half of college basketball fans stream sports, 2.3X the national average
55% are sports streamers, compared with 24% of the general population. They follow the action wherever it's playing.
College basketball fans are 5.5X more likely to buy sports merchandise
Nearly half shop for sports merch, compared with 9% of the general population. Their spend on campus bookstores, team apparel and pro gear is 6–7X the national average.
Source: NCAA and Genius Sports Expand Partnership Through 2032, Business Wire, April 25, 2025
Deals Ready to Activate
- 1
Choose your audience or moment.
- 2
Connect with Genius Sports or your preferred SSP or DSP partner for a custom curated deal.
- 3
Seamlessly activate with existing or dynamic creative.